Field notes from probing thousands of local prompts across seven assistants.
We probed 4,000 local prompts across seven assistants and tracked which ones named a business, cited a source, and drove a click.
Why being on page one no longer means being in the answer, and what changes when there are no blue links to win.
The one file that tells AI crawlers what you do, where you do it, and who you serve.
We logged every citation across thousands of local prompts. The same short list came back again and again.
Stale directory data is the number one cause of confidently wrong answers about local businesses.